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A handmade prong setting – you can find this information on many of our items. But what does it really mean? Briefly – it’s the term used for putting the Cubic Zirconia or Semi-precious stone into the jewel. A prong setting is the most widely used setting for women’s rings and many other types of ge...

In the early year, ELF company operated from one small building, but orders drastically increased, and we occupied another building as time passed. Last year again, we expanded further, hired more people, increased our stock, inventory, and as you have guessed we need more space again… That’s why ou...

Your silver jewelry turns a copper color because it’s not actually solid silver. It’s copper that’s been plated with silver. Over time, as the silver wears away, the copper underneath becomes exposed. Besides having it re-plated, nothing you can do to fix the problem except ensuring you buy real so...

Gold and black ion-plated stainless steel jewelry pieces have garnered a stellar fan following with their unique designs and contemporary look. While stainless steel has been popular as an alternative metal for fine jewelry, ion plating has added new design dimensions to jewelry made from metal. ...

Nearly every one of us has at least one piece of jewelry that we cherish and appreciate, and many items remind us of a special someone, or the piece has sentimental value and personal meaning of some sort. However, nearly all jewelry tarnishes over time, and it can be extremely frustrating and time-...

Experts believe that the tradition of birthstones originated from biblical times, and ruby is among the most desired birthstones today – especially for couples who are celebrating 40 years of being married....

The 27th annual Hong Kong Jewelry & Gem Fair took place in spring this year and attracted just short of 1,900 exhibitors, increasing 3% over 2021. The fair is recognized as one of the top three jewelry shows in Asia and attracts thousands of buyers, 60% from outside Hong Kong. The fair’s timing is ...

Amethyst is one of the most precious, beautiful and highly valued stones in the quartz family. It comes in different colors, including purple, violet, lavender, mauve, and rose. Its purple-violet color is the most valuable since it’s considered to be a royal color. Amethyst is a very hard substance...