Get Ready For Game of Thrones Fever
By Rachel Taylor
One of the most surprising jewelry trends to emerge in the past few years was inspired by the global hit TV show Game of Thrones. With the sixth season of the show back on TV screens now, it might be time to get some dragon jewels and designs with gothic undertones at the ready.
The influence of the TV show and series of books has been phenomenal, and jewelry has been a popular medium for fans to pledge allegiance. Wedding rings have been made engraved with quotes from Game of Thrones – most notably “moon of my life, my sun and stars”; vows taken by characters Daenerys Targaryen and Khal Drogo.
The general style vibe of the show is Medieval, so any jewels that look as though they could be made from blackened steel or set with rough-cut gems or strung on a leather thong can also tap into this trend. Bones, olde worlde symbols, or even swords and armor references will work too.
While Game of Thrones won’t be a defining trend for the commercial jewelry industry this year, it is certainly a fun theme to play with. And for marketing purposes, it’s a great way to tap into what a lot of your customers will be talking about.
Embrace the hype by presenting a selection of jewels that could tap into this trend, and take to social media to jump right on the #gameofthrones hashtag, which at the time of writing (before the four-episode of season six aired) had already amassed more than 3.3 million mentions on Instagram alone.
