10 Steps To Achieve Higher Jewelry Sales at Trade Shows
Re-selling jewelry can be a bit tricky for some sellers. And while you can start out a small business by selling to family, friends and people around you such as co-workers or neighbors, you will notice that at one point or another you will run out of customers. And it’s only natural! Everybody starts small about any business, but the key to success lies behind how you proceed from this starting point onwards. And while opening your own jewelry shop to sell ELF925 jewelry is a great idea, you will need a lot of time and significant funds to achieve this goal.
On the other hand, selling online does not give you the chance to interact with your customers properly. But you can get a great and varied plate of customers at arts and crafts shows. So here are some steps that you can follow to start selling jewelry at art shows or – if you’ve been doing it already – you could read through these steps and pick up some tips and tricks to improve your strategy and increase sales.
Think of It as a Shop Simulator
An art show tent or a booth is extremely similar to having a shop. So think of it as a simulator for what you’re aiming towards. You can talk to potential customers and see what they like, what they are looking for, what they would like done differently and if your products are to their liking. For example, you might notice that a lot of customers are asking about bunny pendants because Easter is just around the corner. You can take notes and get some rabbit-themed jewelry next year around this time period.
Take Time to Prepare Your Tent
Your tent is like your business card. If it doesn’t look good, people won’t spend much time in it. So think ahead about how you’re going to set it up and decorate it. Don’t think about doing it alone though. Ask a family member or a friend for help because you won’t have a lot of time on your hands and being on a set schedule can be quite stressful. Also, carrying heavy stuff around on your own is not something to look forward to and it might make the whole show experience seem like a burden. So drop that pride and ask for help.
Jewelry Available and on Display
It is extremely important for you to have a variety of jewelry available and on display. You can print out a catalog with the variety of jewelry found on ELF925 just in case someone wants to place an order. But it’s extremely important for you to stock up because customers might fall in love with items and want to buy them right away. So make sure that you have a lot of jewelry items available and nicely put up for display.
Too Much Is Too Much
Although you should display a lot of items that you’ve brought with you to the show, you should understand that too much can be too much. A nicely set up tent can be attractive, but one that has too many items out for display can be overwhelming towards customers and they might find it too messy and walk past it instead of hovering for a while to check out your jewelry.
Be Different Every Time
Your tent or booth shouldn’t look exactly the same at each and every show. Try and experiment with different set ups and see what works best for you, what saves you time and what potential customers like best. You might find that a simpler setup increases sales, whereas a more extravagant setup might make more people stop by your booth without actually purchasing something.
Not Everyone Is a Buyer
Keep in mind that many people who attend shows do it merely because they want to check what’s on the market, they want to go window shopping or they are looking for something specific. If you don’t start out with a sales oriented expectation, then you will not be disappointed. Take every hour at a time and have a pleasant attitude towards potential customers. Don’t get frustrated because your sales are slow because it will help neither you nor your customers.
Get Up, Stand Up! – Like Bob Marley Says
It’s extremely important for you to stand up. If you sit comfortably in your chair, customers might feel like they bother you if they want to buy something or ask for some information. So be prepared and wear comfortable shoes that will allow you to stand up all day long or most of the day. Same goes for clothes – wear something that makes you look serious and professional, while being comfortable.
Pimp Yourself Up
Not everyone will want to stop by your booth. But if you have a flyer or a leaflet to hand them out as they walk along your tent, they might be convinced by your promotional material and come back to check you out or to actually buy something! Be prepared with enough promotional material to hand out to everyone who walks by your tent.
Checking Out Your Competition
Regardless if it’s your first or you 20th show, you always need to check out your competition. Checking out the competition works as a great incentive because you might feel inspired by something they’ve done with their business or tent. At the same time you can watch with a careful eye and learn from their mistakes because no one is perfect!
The Show Must Go On!
And even if the last show you attended was not what you expected it to be or if you didn’t sell as much as you thought you would, you should still attend a next one and do everything in your power to improve your strategy. It’s all about trying new things, experimenting and simulating while selling some beautiful jewelry and making your customers happy.
So follow these steps and you will surely notice some improvement with one thing or another. These are great tips and tricks that will help you increase sales and that will make your life easier the next time you attend an arts and crafts show with a tent or a booth. Remember to keep going at it and keep selling quality and beautiful jewelry from ELF925 because this will ensure happy returning customers!